Monday, 16 July 2012
11 Celebrities Who Reinvented Themselves With Social Media
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by 1. Chris Hardwick
Actor and comedian Chris Hardwick is known for his roles on '90s MTV game show Singled Out and musical duo Hard 'n Phirm.
Hardwick used social media, blogging and podcast platforms to build what becameNerdist Industries, a multi-platform media company that receives 15 million collective monthly visitors.
Nerdist was recently acquired by Legendary Entertainment. Hardwick remains Nerdist founder, as well as co-president of digital content for Legendary.
Most celebrities live with the constant reminder that their claims to fame could expire at any time. For instance, as social media brings more Justin Biebers into the world, you may find yourself wondering, “What ever happened to that first guy?”
These days, a huge following on social media is one of the most valuable marketing advantages a person can have — just ask Louis C.K. or Conan O’ Brien.
Other celebrities use social media to break away from old characters. Many of the actors from Star Trek have moved past the U.S.S. Enterprise to engage with new fans, many of whom may not feel connected to the classic franchise at all (gasp).
Whether it’s utilizing followers to pursue opportunity or transforming a famous role into advocacy, these celebrities have successfully reinvented themselves on social media.
Which celebrity do you think should use social media to foster a comeback?
This post was written by: Rahil Anouar
Rahil Anouar is a professional blogger, web designer and Linux user. Follow him on Twitter
